Zara: As fast fashion has become increasingly popular in recent years, one name has risen above the rest: Zara. This Spanish fashion house has attracted- and continues to attract- fashion- and price-conscious customers. Most customers are between the ages of 18 and 35, and shop for shoes and clothing for men, women, and children.
The secret of Zara's success is multipronged. The brand reportedly needs just a week to design a new piece of clothing and get it into stores, versus the industry average of 6 months. They produce and distribute most of their trendy pieces from centrally-located factories in Spain, Portugal, and Turkey, allowing for quick turnaround times- pieces can be on the shelves worldwide in just a few days. Zara also closely monitors what sells vs what doesn't to always ensure only successful sellers are available.
Zara offers ecomm stores in much of the European Union, as well as Russia, Canada, Mexico, South Korea, Brazil, Peru, and the United States.
