Target: Target's one of the largest big-box retailers in the world, but what has set the brand apart from similar stores is its focus on "cheap chic."
Sure, Target carries essentials like health and beauty items, cleaners, electronics, assorted fresh, frozen, and packaged food items, baby items, pet care, and small appliances, but their strategic partnerships in clothing and home decor design has elevated Target from discount store to a go-to shop for on-trend, affordable fashions. Because Target offers high-quality merchandise at low margins by cutting expenses versus selling cheap merchandise, the store's attracted a younger, wealthier customer base than other discount big-box retailers.
Over the years, Target has partnered with famed designers such as Converse, Lily Pulitzer, Vineyard Vines, and Isaac Mizrahi to bring designer style to the masses at more affordable prices.
