Build-A-Bear: Provides a niche service to their young customer base: an interactive process through which they assemble and customize their very own teddy bear. Apart from bears and other plush figures, Build-A-Bear provides miniature outfits and accessories for another level of personalization.
Kids of all ages love Build-A-Bear's customizable teddy bears and other animals like cats, dogs, and even dinosaurs! The store often features seasonal clothing and stuffed animals for occasions like graduation, Halloween, Christmas, and Valentine's Day. Gifts can be further personalized with voice recordings and monogramming.
Build-A-Bear is known for their collaborations with companies like Disney and Star Wars, which allows them to sell plush toys of their iconic animated characters in-store and online.
