Billabong: Billabong is an Australian apparel and beachwear company focused on surf culture. While they're primarily a clothing retailer, the company also produces accessories such as watches and backpacks.
Billabong sponsors teams of riders in different "subcultures" who play an ambassador-like role for both the brand and the corresponding lifestyle.
The brand helped to bring surf culture to the mainstream, and made bikinis and boardshorts the norm on and off the beach. Each season, shoppers can purchase items like one piece swimsuits, sunglasses, flip flops, rompers, denim, and wetsuits.
